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Email Marketing by Constant Contact®


Sampling of email broadcasts for August, 2009

Monday, August 10
GARMENT VALUE: two views , one a major retailer, the other a yarn spinner, on how to truly measure the real value of a garment at retail, focusing on the yarn content; specifically Buhler Quality Yarn's Supima
RETAIL TESTIMONY: a top retailer writes AAPN praising the quality presentation given to them by an AAPN member they met at an AAPN meeting
NETWORKING BENEFITS: comments by Kim Hall of RadiciSpandex illustrating direct benefits her AAPN membership has given her at a recent talk she gave to an industry group.

Tuesday, August 11
GLOBAL DUAL SOURCING STRATEGIES: an important article breaking down the vail of sourcing from the Western Hemisphere versus China for short cycle, quick turn, replenishement sourcing.
TARIFFS AND MUSLIM COUNTRIES: an article outlining the Obama Administration's focus on lowering tariffs for Muslim countries and an assessment of the impact on sourcing from this hemisphere
Wednesday, August 12
WEB 3.0: aapnetwork.net is a top 4% leader in volume across all websites and Mike wrote members showing them how to raise their own profiles online
US/NAFTA/CAFTA/DR OPPORTUNITIES: a trade analysis showing the production coming open in the region which we can focus on marketing to US retailers and brands
PROMOTION OF TWO AAPN KNITTERS: an article on Contempora Fabrics and Darlington Fabrics that appeared in the August issue of Knitting International
Thursday, August 13
INNOVATIVE MARKETING BY GAP: We broadcast and studied the leverage of Web 3.0 by GAP for the rollout of a new line of jeans
GLOBAL USE OF U.S. TECHNOLOGY: We broadcast the link - http://www.vimeo.com/4657552 - showing use of US technology by Ram Sareen at TukaTech
WALMART AS A GAUGE OF CONSUMER DEMAND: We found a half dozen articles on reports of retail sales. Our analysis of Walmart shows how the average consumer is responding to joblessness
Friday, August 14
"UNDERSELL AND OVERDELIVER:" We distributed the best article in many years that shows the extrem downside to overselling, overguessing, overreaching in marketing. Each of our members can put this insight to immediate use.

Monday, August 17
WSJ: Anti-American Amigos
(an analysis of the impact of the perception that Obama is backing Chavez)
The Economist: Latin American Geopolitics
(a report on increased investment by China in the Western Hemisphere)
adweek: 'American Made' a Selling Point for Some
(young adults are less moved by such appeals to patriotism)
CNBC: An Economic Recovery That Whimpers
Press: Industry publications release articles about new AAPN Web 3.0 website
Tuesday, August 18
WWD: Lessons we can learn from comments at Bangkok trade show
BusinessWeek: Stocks: Five Key Signals for Investors
(sent to those who attended AAPN Economic Forum in November 2008)
Newsweek: 'Chimerica'
(are the U.S. and China headed for a divorce?)
WSJ: The Economic Recovery: Fast, Slow or Neither?
News: Updates on Target, Walmart and TJX
Wednesday, August 19
WSJ: A Second Chance for Second Life
(technology that allows virtual meetings, training and trade shows)
AAPN: Report on what AAPN brand and retail members are doing that can NOT be reported
Priced to Grow: How Costco got started
(Costco made it from concept to $1 billion company in just three years)
AP: Positive report on AAPN member GUESS?
BusinessWeek: Target vs. Wal-Mart: The Next Phase
(Wal-Mart's low prices have trumped Target's cheap chic. With a recovery on the way, the discount giants are readying for the next chapter in their rivalry)
WSJ: The Greenback Effect
An editorial by WARREN E. BUFFETT
BusinessWeek: Is Optimism a Competitive Advantage & The Case for Pessimism
AAPN: NatureUSA joins AAPN
Thursday, August 20
CNBC.com: Sears Posts Loss, Badly Misses Forecasts
AAPN: a detailed list of store closings nationwide
FORTUNE: The value of executive networking - "a network is a critical aspect for support during these times."
AAPN: Textil del Valle joins AAPN
Just-Style: broadcast to our CAFTA members for their input to a report on CAFTA by just-style.com

Monday, August 24
Just-style.com: SRI LANKA: TradeCard-MAS deal to speed financial transactions
WWD: Vendors Address the New Normal
California Apparel News: Kingpins Changes Los Angeles Dates, Adds Hong Kong Edition
TIME: 50 BEST WEBSITES OF 2009
WSJ: Beijing's huge investments present the U.S. with a challenge, and an opportunity
California Apparel News: Fabric and Yarn Excluded in New CPSIA Requirements
AAPN Sourcing Broadcast: Medical apparel fabric needed. We are developing a project that will incorporate ECG points into a wearing west that will monitor heart rate for longer periods of time and will be portable. We are looking for appropriate inner shell and outershell materials that will be flexible breathable and possibly washable between uses. Please advise about possibilities and possible prototype sources for this project.
Tuesday, August 25
How big is 1 trillion dollars? http://www.labnol.org/internet/visualize-numbers-how-big-is-trillion-dollars/7814/
WWD: Ocean Freight Rates To Face Continued Pressures
TIME: Abercrombie & Fitch: The World's Worst Recession Brand?
Wednesday, August 26, 2009
WWD: Fast-Fashion Stores Outpace Competitions
AAPN Sourcing: member is looking for some Helenca Twill, two-way stretch, 98% lyrca 2% cotton in Navy, Black and Taupe. Could possibly use a Calvary Twin in same 98%/2%.
CNN.com video: Garment district woes
http://www.cnn.com/video/?/video/bestoftv/2009/08/25/ldt.garment.district.woes.cnn
AAPN Sourcing: U.S. factory to sew a baggy shirt pocket using automatic pocket setting equipment on a light weight fabric or the equipment to do so.
TIME: Mexico's New Drug Law May Set an Example
Thursday, August 27
WWD: Guess Earnings Climb 10.6 Percent
NY Times: A Pocket Projector to Make Any Surface a Silver Screen
AAPN: Contempora Fabrics announces new Credit Services for Fabric Sourcing
CNBC: The Other Big Mac Economic Indicator